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Google's Place Pages Given Prominence In SERPs

By: Courtney Mills
2010-07-13

Googles Place Pages feature was given more prominence yesterday when it was given prime-position at the top of Googles search results.

In the OneBox results in a Google search a link to the businesses Places Page is now shown instead of the listings web page. Here is an example of how the Place Page now appears.

googleplacespage

When Place Pages were first launched in September last year, we noted that they would provide a much more detailed view of the business location with additional information such as:

  • Transit Stops

  • Short description of the location/business

  • Images from Google street view

  • Other related maps

This update was first noticed by local search marketer Mike Blumenthal who also noted a number of other changes, including:

  • The businesses website now shows above the OneBox pushing the OneBox slightly further down the page

  • More Info has become the branded Place Page, directly under the business name

  • There is an additional large and prominent map pin next the business name

  • Review numbers no longer show when there are less than a certain number

If youre a local business owner, make sure to add or update your business listing with a Places Pag

Comments


About the Author:
Courtney is an online marketing specialist at ineedhits - a leading search engine marketing firm with over 11 years experience. Courtney has been living and breathing marketing for over 2 years and specializes in web and permission email marketing and providing news and opinion to online marketing communities.


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