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Google PageRank Set For Another Update 
By: Ross Dunn 2010-06-07 Thanks to confirmation from a post by Barry Schwartz over at Search Engine Journal I can now state that what we are seeing at StepForth is not an aberration; there is a toolbar PageRank (PR) update happening. What does this mean for you? Nothing, unless your sites toolbar PR drops to zero for over a week and you see negative ranking fluctuations; then and only then should you consider your site may be in some hot water. Why wait over a week? PageRank takes time to update so you may see unfavourable data for a short time while things settle out. That said, the PageRank you ultimately see has little or no affect on your search engine rankings anyway because they are based on either older data or reflects just a moment in time of Googles algorithm. Indeed, as Barry noted, there is reasonable speculation that the PR we see on the toolbar is not the same PR data used in Googles all important algorithm (even at the point in time the PR was displayed). There, I talked a lot about something that is supposed to be irrelevant but I figured it was worth sharing these details to qualm any fears over the changes seen this week. Comments About the Author: Ross Dunn is the CEO and founder of StepForth Web Marketing Inc, a web marketing company founded in 1997 and based in Victoria, British Columbia, Canada. Ross Dunn is a Certified Internet Marketing and Business Strategist (CIMBS) with a background in web design and online marketing. His broad Internet experience in combination with a talented staff has made StepForth a name synonymous with top results. |
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