• Protect the holiday period" We know how important the holiday selling season is to many of you, so our aim is to complete the transition in the U.S. and Canada before the start of the 2010 holiday season.


• Ensure a quality transition" If we determine that we cannot transition with quality before the holiday period, well defer the transition until the early part of 2011.


• Provide a window-of-time" To provide as much flexibility as possible, we intend to offer a window of several weeks in late summer, during which you can choose the time to initiate and complete your transition.

Yahoo will also be providing advertisers with transition tools in their Yahoo! Search Marketing accounts which includes a step-by-step guide to moving campaign to adCenter. The Yahoo! Transition Centerhas also been created and includes articles, videos and downloadable materials.

Yahoo! makes the point that people should beware of malicious phishing emails aiming to take advantage of the transition process. Yahoo! wants to remind users that they will never ask for private information, including credit card information or log-in password in an email.

From the update, Yahoo! advertisers had many questions about the transitions. Yahoo! has answered many of these in a separate post. So if youre a Yahoo! Search Marketing advertiser with questions about the transition, then I would recommend checking out the post here.