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Google Adds Average Position To Search Queries Report

By: Courtney Mills
2010-05-11

It was just last month that Google unveiled one of the most significant enhancements to the Google Webmaster area to date and now they have added even more.

While the newly-overhauled Top Search Queries report was looking pretty good when released last month, it is now even better with Google adding "average position" data to the report.

From the official blog post:

(The average position column) provides a quick at-a-glance way to see where your site is showing in the search results for specific queries. The other change youll notice is that were showing a "Displaying" number for Impressions and Clicks. This number represents a total count of the data displayed in the Search Queries table. The number in bold appearing just above it is a total count of all queries including the "long tail" of queries which are not displayed in the Search Queries table. When the "Displaying" number is not visible, such as when you select a specific country from the "All countries" drop-down menu, then the bold number is the total count of the data displayed in the Search Queries table.

The image below shows both of these changes.

searchqueriesreport

The other significant addition is the "starred" tab which lets webmaster put a star next to their most important search queries. Google says that "all of the queries that you "star" will be consolidated under the Starred tab providing a super easy way to view just the queries you care about."

Google is asking for feedback from webmasters about these changes to the report, so feel free to head over to the Webmaster Help Forumand tell them what you think.

Comments


About the Author:
Courtney is an online marketing specialist at ineedhits - a leading search engine marketing firm with over 11 years experience. Courtney has been living and breathing marketing for over 2 years and specializes in web and permission email marketing and providing news and opinion to online marketing communities.


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