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Google Release New Search Layout Globally

By: Rene LeMerle
2010-05-07

After months of testing, Googles new search engine results page design has gone live around the world. In the words of their Senior User Experience Designer:

"In short, we tried to take all the things we strive for at Google and make them better: powerful technology, snappy results, simplicity and a fun and quirky personality. Our goal was to take a design known by millions of people and make it better."

The most obvious changes in the new design are:

  • Search Options Panel

The search options panel which was introduced last May has been given a makeover and made a permanent feature in the left hand side.

In the end, we came up with a design that provides dynamic, relevant search tools on the left, while lightening and updating the aesthetics all around.

searchoptions

  • New Logo and Colour Theme

For those of you wonder whats different with the logo, it has been give a slight facelift also. With the introduction of the left navigation creating a bit more clutter, the Google team wanted to lighten up the rest of the page " hence the changes to the logo.

The new logo is lighter, brighter and simpler. We took the very best qualities of our design " personality and playfulness " and distilled them.

logocompare

People will be debating the pros and cons of the changes for some time, but ultimately, I think theyll be welcomed in the long term.

Searchers are becoming more sophisticated, so the search options will provide easy access to important filtering. And the colour enhancement, while only slight, offers a freshen up to a brand that has changed little for a number of years.

And with the final design now live, lets take a look at some of the designs that were dumped.

  • The Blue Background

google-blue-homepage

  • The Universal Dividers

google-universal-bars

  • The Blue Results

google-blue-results

Comments


About the Author:
Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.


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