The program was first announced to Laurie Sullivan from MediaPost by David Pann, Yahoos Vice President of Search Advertising. Sullivan explains that the program is Yahoos "push to improve search results that meet the needs of those who use its engine."

While the program will only initially be launched on Yahoo! Search, they are looking at ways to make it available across the whole Yahoo! Network, through text-based ads, logos or images/graphics. "Were looking at ways to test new formats and treatments of search ads to improve the consumer experience," Pann said. "Once we have the page that supports the More Sponsored ads, we can test different treatments of the ads on the page."

From an advertisers perspective this is a great move by Yahoo. Giving greater exposure to even more PPC ads might see more advertisers give the Yahoo! Search Advertising program a try. On the flipside, I dont see this as a great thing for searchers. With so many sponsored ads already placed in the SERPs, searchers might see this as a tricky way to simply get them to click on more sponsored ads.

What do you think? Feel free to share your thoughts below.