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Google Explains Remarketing With Adwords 
By: Matthew Elshaw 2010-04-20 Its been almost a month since Google announced their new remarketing feature in Google AdWords which is designed to target visitors who have already shown an interest in your site. Remarketing (which is also known as retargeting) is a method of AdWords advertising which is delivered to consumers based on previous internet actions that did not result in a conversion on your site. Here's an example of how it works:
What targeting options are available? There are various targeting levels within remarketing which allow you to target anyone who has visited your site, right through to those who have already purchased from you. Here are some examples:
How to enable remarketing in AdWords To setup a remarketing campaign, you'll need to enable the "Audiences" tab in Google AdWords.  From here you can use Google's help articles to create lists and get your campaign started. Before jumping head first into remarketing, I would recommend coming up with a plan of who you want to target and what offers you will present to them. You may have very different campaigns for those who have visited your homepage, compared to those who have abandoned your shopping cart! Comments About the Author: Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog. |
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