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Google Announces Significant Changes To Webmaster Tools 
By: Navneet Kaushal 2010-04-15 Google has announced some significant improvement in the data provided by Top search queries feature in Webmaster Tools. We previously just reported the average position at which... ... your site's pages appeared in the search results for a particular query. pages appeared at in the search results associated with that query. Impressions is the number of times your site appears in search results for a query while clickthrough is the number of searchers who clicked on the search result to come on your site. The new data makes it possible to analyse the effectiveness of your SEO campaign and also helps target keywords in a more informed way.  The improvements includes providing results for more than top 100 queries, which used to be the top limit. Also, you no longer have to download data and create your own chart, now the data chart will be displayed on the same page.  There is also addition of a data rage selector similar to Google Analytics.  If you have a frequently changing list of queries, the Top Search Queries also provides a feature to filter the data and keywords only. We analyzed the new features on nearly 500 sites and noticed that clickthrough rates can be as high as 50% for really long tail keywords. With data like this, a webmaster is truly empowered to decide the direction of his search engine marketing campaign. Comments About the Author: Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals. Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here. |
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