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Ranking Changes Create New SEO Challenges 
By: Rene LeMerle 2010-04-06 Weve been running some internal SEO tests over the last few months and one thing has really stood out " The rate of ranking changes is increasing. The idea that rankings change fairly often isnt exactly a startling revelation for most SEO practitioners " as weve all seen rankings move about quite regularly over the years " but the rate of change is getting faster and faster. Now if youve been watching search engine trends over the last 12 months " youll be fully aware that everyone is working towards creating a perfect real-time search function, and busy creating a better personalized search experience. So are the constant ranking changes any surprise given these trends? " Not Really! But what it does mean is that our approach and expectations of SEO need to adjust also. • SEO: Be Committed With permanency of rankings less predictable or reliable " getting to the top search engine positions and staying there is now more than ever, a ongoing tactic. SEO has always required ongoing maintenance " but now maintenance isnt enough.Youll be under increasing pressure from competitors as Google works toward indexing content more frequently. • SEO: Adapt to the new Rules of Ranking With real time indexing, personalized search and universal results changing the rules, SEO strategies need to adapt. Its no longer just about building and optimizing some content rich web pages and then acquiring links. You need to consider how your SEO strategy will work with real time searches, whether your listings will appear when people customize results and whether your strategy is holistic enough to cover all the universal channels (e.g. local, images, video, shopping etc). • SEO: Content reclaims it SEO crown Many will say that content has always been king " and in some ways it has. But now " new content is the key. Real time search will mean that creating fresh, engaging content vital to modern SEO campaigns. Search engines are changing whether we like the new direction or not. If you want to continue to feature at the top of the rankings " its time to ensure your SEO game plan is still relevant. To success in the new world of SEO - remember: • Theres no time to rest on your ranking success • Ensure your strategy is holistic and covers the new rules • Commit to creating content " fresh, engaging, relevant • Dont forget the SEO fundamentals - they still matter! Comments Tag: SEO Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! - 
About the Author: Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world. |
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