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Actively Used Link Building Approaches 
By: David Harry 2010-03-30 A few weeks ago we had a poll that looked to better understand where SEOs are weakest technically. The front runner in that one was Link Building. Ok, so we thought we might... ... as well follow that up with a poll on common link building approaches to get a better idea of what was going on out there. What types of link building do you most actively use? Was the question and heres how the answers played out; 1. Content strategy (content/syndication/social) - 21.7% 2. Social media/networking (social sites/forums etc..) - 18.8% 3. Foundational (article marketing/directories) - 15.9% 4. Paid links - 8.7% 5. Comment links - 8.7% 6. Link bait/magnets (contests, tools, etc..) - 7.2% 7. Outreach (bloggers, email lists etc..) - 5.8% 8. Guest blogging (content placement) - 4.3% 9. Reciprocal linking - 2.9% 10. Link Wheels (free blogs/social/Squido etc..) - 2.9% 11. Link spamming (automated) - 2.9% Getting Social This one was interesting in that, probably not all that surprising, social seems to be the flavour de jour. I am personally big on using a solid content strategy in SEO (and for links) but am not as overly concerned with getting actual links from social sites themselves (#2). For me social is more about the secondary links. Begs the question though, will content and syndication alone garner one links? Or at least enough links to make it a viable first choice? Other Notables I am not surprised that Article marketing/Directories were also high up, as in past polls wed learned that SEOs still use directories, but are more stringent in the types they will use. This was mostly for a select few and niche ones. Something I dont mind as long as it is a foundation, not the focus of a program. Paid Links? Sure, I can see that now and again in some of the more competitive spaces. But as a primary, or most common method? Not so sure. And most certainly comment spamming wouldnt be one of my primary approaches. Actually, cant say Ive ever used commenting at all sure, as part of an outreach program, but not for the links themselves. Speaking of outreach, that one was fairly low as was link bait. Seems just yesterday that link bait was all the rage in the SEO world.oh how times have changed. Or has that just evolved more into the realm of content strategy? Not sure on that We will dig deeper there at a later date. Until Next Time All in all it was some interesting info. I bears noting that this was most common. Each market and website are going to have unique requirements. I wouldnt take this to heart and start using top ranked tactics just for the sake of doing it. If anything, Id advise looking at ALL the options when assessing the requirements of a link building program. You knew that already right? Anyway, just thought the data was somewhat interesting and worth noting Have any thoughts on it, drop 'em in the comments and be sure to take this week's poll (right hand side) - Do Rankings Matter in Modern SEO? (early results here) Comments Tag: SEO Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: David Harry is the President of Reliable SEO and has been building and marketing websites since 1998. He can be found writing about search and internet marketing on the Fire Horse Trail and is the author of the SEO Handbook series. http://www.reliable-seo.com http://www.huomah.com http://www.the-seo-handbook |
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