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3 New Paid Search Products From Google 
By: Courtney Mills 2010-03-23 For all the PPC advertising lovers, Google has some good news for you. At the recent SMX West conference, Googles Nick Fox shared an insight into several of Googles new PPC offerings. These include sitelinks, product extensions and comparison ads. Search Engine Land has a great post explaining each of the products, so here is quick rundown: Sitelinks Allows advertisers to display up to four text links underneath an AdWords ad. Google claims they have seen a 30-40% increase in CTR from the sitelinks. Product Extensions Allows advertisers to display specific products and product images under the AdWords ad. Google chooses which products are displayed and are chosen from the advertisers Google Merchant Center accounts. Comparison Ads Allow consumers to compare multiple relevant offers such as mortgage rates from different lenders. If a searcher finds a relevant offer, they can call the lender or request a quote. If requesting a quote, then Google sends the company a unique code to contact the user. Advertisers only pay if the users call the phone number in the ad or request a quote. I wonder how long it will take for Bing and Yahoo! to release something similar. Comments Tag: paid search Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Courtney is an online marketing specialist at ineedhits - a leading search engine marketing firm with over 11 years experience. Courtney has been living and breathing marketing for over 2 years and specializes in web and permission email marketing and providing news and opinion to online marketing communities. |
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