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Facebook Visitors More Engaged Than Google's? 
By: Manoj Jasra 2010-03-22 A recent post from the Hitwise blog mentions that when comparing referrers from Facebook vs. Google to media sites, it appears that visitors from Facebook are more likely to return. In particular, among the top 5 Print Media websites in the week ending March 6, 2010, 78% of Facebook.com users were returning visitors compared to 67% from Google News • Hitwise data indicate that visitors from Facebook are more loyal to News and Media websites than are visitors from Google News. In particular, among the top 5 Print Media websites in the week ending March 6, 2010, 78% of Facebook users were returning visitors compared to 67% from Google News. The figures are almost identical for Broadcast Media, with a 77% returning rate for Facebook compared to 64% for Google News. • Among this sample of News and Media websites, Facebook users are more likely to be repeat visitors than those coming from Google News or the average for the site. • To offer one example, 81% of visits to CNN.com in the week to March 6, 2010 were returning visitors while 84% of visitors to CNN.com that came from Facebook were returning visitors and 72% from Google News were returning visitors. Comments Tag: Google, Facebook Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc. |
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