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Is Google Personalized Search Going To Kill... 
By: Staff Writer 2010-02-22 ... New Websites And Good SEO? Google personalised search, launched at the back end of 2009, could potentially act as a barrier to any new website... ..from ever becoming highly ranked. This is because it retains history of past searches made by both signed in individuals and by url locations to allow it to provide users with a quicker, more efficient set of results the next time they search.Now, that sounds all fine and well if your site is established and already ranks well and is in the early search results now, but what if you are a fledgling website with little or no history and were hoping to use good SEO techniques to work your way up the listings? No doubt unscrupulous black hat SEO companies will try and persuade you that alls fair in love and war (claiming Google have declared war on SEOs and newcomers) but there are other ways, ways that won't get your website banned forever. Googles stated intentions that Google Personalised Search is purely to make it easier for end users to find the results they want in the quickest way may not be entirely as innocent as they appear, since this will push many new and poorly ranked sites into paid advertisement that they may not have otherwise have wanted. Now, paid advertising is fine, if thats what you want. It could get you on the first page and may bring in the customers, and if thats what you want then go for it. However, since more and more sites will go down this route it is inevitable that keywords are going to become more expensive, and only one site can be listed at the very top for any keyword. You also could get into a vicious circle whereby you have to continue with paid listings regardless of cost because you are absolutely nowhere in the organic listings. Black hat SEO firms will probably do quite well out of this, but we strongly advise against anything even the slightest bit shady- you could end up banned from Google for life! Try instead stepping back in time a bit, to the days of the old printing press. Running small, localised campaigns in print can drive customers to your website and bring in sales. Dont, however, feel that you have to put your website url on the adverts. Yes, I know that sounds strange but please bear with me for a few moments. Directing people straight to your site wont help your Google organic listings, so again you will be tied into a form of advertising. Instead, find a keyword where you do have a decent listing. For example, you may sell chocolates online, a very competitive business where you are never going to get a good listing for the major keywords. So, find a phrase where you can get a good listing, say Bills luxury hand-made Belgian chocolates gets you organically listed at no.3 on Google. Put the Google search url that directs customers to this Google page on your adverts instead. Every customer who clicks onto you from this page helps bump you up the Google rankings a little, and they next time they search for chocolates you should come up as one of good old Google Personailised Searches early suggestions. It will take time, but eventually your locally-paid adverts will result in better visibility for your website. Tag: Google Personalized Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Staff writer for the ientry network |
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