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Why Google Purchased Aardvark 
By: Manoj Jasra 2010-02-16 As you may have heard last week, Google purchased Aardvark - "...a new kind of tool that lets you tap into the knowledge and experience of friends and friends-of-friends. Send Aardvark a question and you'll get a quick, helpful response from someone with the right knowledge and experience to help." Below we outline 5 reasons why Aardvark was purchased by Google: 1. Aardvark can be used not only from the web but IM, email, Twitter, or iPhone - this makes the service quite accessible. 2. Integration with Facebook as well as Gmail - this grows the user base quickly and most importantly lets you carry your contact list with you. 3. Aardvark uses an algorithm like PageRank to decipher which individuals are qualified to answer your questions. 4. Another popular online destination means another place Google can learn more about online users and potentially suggest advertisements to. 5. The interface is simple, exactly how Google likes it. There is really only one key action a user can perform and there aren't any distractions preventing users from doing that. Comments Tag: Google, Aardvark Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc. |
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