iEntry 10th Anniversary
RSS
Contact
 |
|
Google Puts Social Into High Gear With Buzz And Aardvark 
By: Courtney Mills 2010-02-15 After launching Buzz last week, Google have continued on the social track by now acquiring social search service Aardvark. The deal, rumoured to be worth around $50 million... ...could see Google use the social search engine as an answer to, well, Yahoo! Answers. Through IM, Twitter and e-mail, Aardvark lets you ask full-text questions and then takes your social connections and attempts to identify the best person within your network (or extended network " friends and family) who might be able to assist in giving that answer. Here is how Wired explains the concept behind Aardvark: " Users who sign up give (Aard)Vark access to one of their social networks " Facebook, LinkedIn or the e-mails in their contact list. Users then say what things they are confident answering questions about (e.g. chess, cooking, country music). Vark then routes future questions " such as whats the best country band out of the south from the 1970s or wheres a good sushi restaurant near Santa Monica " to the right person. A series of algorithms keeps tuning the targeting by watching if a users answers are quick and useful, deciding whether their friends are also experts, and checking if a user is online or has been asked to answer too many questions recently." The news was confirmed by Aardvark CEO (and ex-Googler) Max Ventilla who emailed TechCrunch with the following: We can confirm that Google has signed a deal to acquire us but have no further comment. So Im afraid thats all the news we have so far folks, but if we hear anything more, we will be sure to let you know. Tags: aardvark, Buzz, google, search engine, social, techcrunch, Wired Comments Tag: Google Buzz, Google Aardvark Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Courtney is an online marketing specialist at ineedhits - a leading search engine marketing firm with over 11 years experience. Courtney has been living and breathing marketing for over 2 years and specializes in web and permission email marketing and providing news and opinion to online marketing communities. |
|
||||||||||||||||||||||||||||
| SearchNewz
is an iEntry, Inc. ® publication
©
$line) {
echo $line ;
}
?>
All Rights Reserved. Newsletter Archive - Privacy Policy - Legal - Sitemap - Contact Us - RSS Feeds - Newsletter Signup |
