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The Google Ranking Factor Battle
By: Courtney Mills 2010-02-09 At the end of last year, Googles Matt Cutts hinted that speed could become a factor that Google looks at for ranking search results. This was big news in the SEM world and got many webmasters worrying that their website didnt load quickly enough. (We even devoted a whole post to how to fix your site.) Despite the fact that Google never said that page speed would become any more important of a ranking factor than anything else, many webmasters went into overdrive. This has prompted Cutts to release a video to set the record straight. The following question was asked by a user: Cutts simple and direct answer was:
However, Cutts didnt dismiss the idea of speed. He said that not only is a fast website better for users but it can also potentially, down the road, being good for search engines. Considering there are over 200 factors that Google considers when determining a website ranking, I wonder if page speed would really play that big a role. What do you think? Feel free to share your thoughts below. Comments About the Author: Courtney is an online marketing specialist at ineedhits - a leading search engine marketing firm with over 11 years experience. Courtney has been living and breathing marketing for over 2 years and specializes in web and permission email marketing and providing news and opinion to online marketing communities. |
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