iEntry 10th Anniversary RSS Contact


The Google Ranking Factor Battle

By: Courtney Mills
2010-02-09

At the end of last year, Googles Matt Cutts hinted that speed could become a factor that Google looks at for ranking search results.

This was big news in the SEM world and got many webmasters worrying that their website didnt load quickly enough. (We even devoted a whole post to how to fix your site.)

Despite the fact that Google never said that page speed would become any more important of a ranking factor than anything else, many webmasters went into overdrive. This has prompted Cutts to release a video to set the record straight.

The following question was asked by a user:

Since were hearing a lot of talk about the implications of Page Speed, I wonder if Google still cares as much about relevancy? Or are recentness and page load time more important?

Cutts simple and direct answer was:

No. Relevancy is the most important. If you have two sites that are equally relevant (same backlinkseverything else is the same), youd probably prefer the one thats a little bit faster, so page speed can be an interesting theory to try out for a factor in scoring different websites. But absolutely, relevance is the primary component, and we have over 200 signals in our scoring to try to return the most relevant, the most useful, the most accurate search result that we can find. Thats not going to change.

However, Cutts didnt dismiss the idea of speed. He said that not only is a fast website better for users but it can also potentially, down the road, being good for search engines.

Considering there are over 200 factors that Google considers when determining a website ranking, I wonder if page speed would really play that big a role. What do you think? Feel free to share your thoughts below.


Comments




About the Author:
Courtney is an online marketing specialist at ineedhits - a leading search engine marketing firm with over 11 years experience. Courtney has been living and breathing marketing for over 2 years and specializes in web and permission email marketing and providing news and opinion to online marketing communities.


Visit the SearchNewz Directory
Do you have a search site?
Submit it free to the internet's best search industry directory. » Click Here
Search Engines
Google, Yahoo, MSN...

Search Marketing
Marketing, Budget, Planning...

Pay Per Click
Bid, Price, Quality...
SEO Companies
Optimization, Manage, Company...

SEO Tools
Track, Search, Create...

Analytics
Statistics, Counter...
» Submit your site for FREE «

Latest News

Get Your Site Submitted for Free in the World's Largest B2B Directory!

Email Address:
* URL:
*
*Indicates Mandatory Field

Terms & Conditions



Titan Quest Forum Nintendo Wii Graphics Forum
Halo 3 Forum Mac Software

Privacy Policy Legal Sitemap Contact Us RSS Feeds Newsletter Archive SearchNewz.com Privacy Policy Legal Sitemap Contact Us RSS Feeds Newsletter Signup Subscribe to our feeds!