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How To Track Yahoo Paid Search In Google Analytics 
By: Eric Leuenberger 2010-01-29 If you want to really take your business to the next level you must have an analytics system in place that provides you with data which can help you make informed... ...decisions. By informed decisions I dont mean oh, my visitors use xxx browser or the screen resolution of most visitors is xxx. Sure, these elements might be useful to a very small degree if, and only if, you are looking at ensuring your site is designed to meet the right audience. But, if you did your homework, your site should already be designed to fit any visitor that arrives, no matter the platform, browser type, screen resolution, or what ever it is you come up with relating to design. Now there are many flavors of analytics that may work for your needs. In this article I am going to focus on Google Analytics. Its free, its powerful, and it flat out can get the job done. So, were talking Google Analytics setup to provide us with valuable decision making data. To get this type of information, just installing Google Analytics alone is not going to be enough. You need to take advantage of the full tracking capabilities to provide you with data from all your advertising channels. This will help you understand where to invest your time and resources to optimize a given channel"ideally that which provides a positive ROI. Ive written about Google Analytics in a number of past articles and discussed the ecommerce tracking, goal / funnel tracking, etc so I wont go into that in this article (although in future articles I will revisit these areas as much has changed in GA since the writing of those.) In this article I am going to talk about tracking paid search traffic channels, specifically from Yahoo (Search Marketing). As anyone running paid search campaigns might have already gathered, its fairly easy to track Adwords traffic in Google Analytics when you link the two and flip the proper auto-tagging switches, but its not so easy to track paid search traffic from Yahoo (or MSN for that matter but that topic is for my next article.) Yes, Yahoo offers its own ppc tracking tools"including its own form of analytics. However, anyone that wants to find out from within Google Analytics how their paid search traffic from Yahoo is performing, has to do a little work. In fact, currently"for those of you not already separating this out within your analytics"your paid search traffic from Yahoo (and again, MSN) comes over mixed with the organic traffic and is listed as such within Analytics. This isnt good. Comments Tag: Google Analytics Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Eric Leuenberger is an ecommerce conversion expert and author of a leading Ecommerce Optimization blog. He coaches ecommerce store owners how to increase their website sales using effective online paid search advertising, targeted marketing strategies, website sales strategies, and industry best practices. Contact him today to increase your sales! |
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