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Google Taking More Content From Your Site... 
By: Jaan Kanellis 2010-01-26 ... Through Rich Snippets. OK yeah that headline could be somewhat misleading, but in fact it is entirely true. Google does want more of their searchers to visit... ... your web sites less! Proof of this is Rich Snippets: Understanding the web to make search more relevant I first wrote about Googles Rich Snippets back in May of 2009: Googles New Rich Snippets, Good Idea or Bad?. I still feel they are bad idea for webmasters and especially this new way of answering questions within the description of the SERP. Why in the world would you want less visitors to your site from Google? With this new product that is exactly what you can expect. How are they able to do this? Apparently through Google Squared. Now from the end user perspective it does make sense to find content, info and answers faster and easier. That is why you come to a search engine to begin with right? Google announced that Rich Snippets are getting a few more formats: Introducing a new Rich Snippets format: Events I am sure eventually Google will be offer dozens of these formats so that you may present more snippet content on the SERP. Maybe Googles goal is to become a free content shopping search engine? More discussion at WMW What are your thoughts on this? Comments Tag: Google Rich Snippets Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Jaan Kanellis a.k.a IncredibleHelp is a search marketing expert located in the Cincinnati, Ohio. Jaan Kanellis is the founder of KBKMarketing.com, which provides organic and PPC search marketing to clients, agency partners and SEM companies. Jaan has been involved in online marketing since 1999 and authors a search marketing blog at JaanKanellis.com. |
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