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Boing Boing Bing: Was Bing Up Or Down For Dec? 
By: Jordan McCollum 2010-01-21 Two out of three online measurement firms agree: Bing lost ground in December. Experian Hitwise and Nielsen saw Bings search share decrease from November, while comScore... ... saw it grow. comScore saw Bing grow 4% from 10.3% to 10.7% (and Yahoo, Ask & the rest lost some). Hitwise, however, reported that Bing saw a 4% decrease in December (0.42 percentage points, coming in at 8.92%), as did Yahoo (0.56 percentage points, now 14.83%) and Ask (0.11 percentage points, now 2.54%). Google, naturally, grew 1% (0.68 percentage points, 72.25%). Nielsen reported an 8% drop in Bings share (0.8 percentage points, 9.9%), while Yahoo saw a 6% drop (0.9 percentage points, 14.4%). Comparing the data to May (the last month of Microsoft/Live search before Bings launch) yields somewhat different results. Nielsen shows that Bing gained 0.5 percentage points by December, while Hitwise shows theyve gained 3.28 percentage points. comScore says theyre up by 2.7 percentage points over that period. However, all the measurement firms agree that Google was up and Yahoo (and Ask) slightly down in December. If Bings success is coming at Yahoos expense, will this bode well for their deal? We saw lots of early reports that Bing was growing its market share, but after six months, are the results as dramatic as you expected? Comments Tag: Bing Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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