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Google Postpones Phone For China

By: Jordan McCollum
2010-01-20

In light of the . . . difficulties Google is anticipating in China, theyve decided to postpone the launch of their planned Nexus One phone in China.

The launch was supposed to be tomorrow. (Wait, today? Wednesday. Whatever day that is in China. Stupid international date line.)

China has the worlds most populous mobile Internet market, with 700 million subscribers (nearly twice the size of their landline subscriptions). Its little wonder Google was interested in this market"but will their difficulties with the government over search keep them out?

Google acknowledged that they might be forced to shutter Google.cn and their search services in the country. The government maintains that Google must obey the censorship laws. However, there was still a possibility that they might be allowed to maintain other services, such as Google Voice, Gmail or Maps.

Although lagging behind Baidu in search, Google has fared well on the mobile Internet in China, and the phone could have been a way for them to extend their mobile (and possibly total) marketshare. Perhaps its not worth it to them if the phone isnt going to be supporting their larger cash cow, search.

And perhaps they think the Chinese government wont allow any Google services in the country.

What do you think? Will Google be allowed to run other services if its search business is shuttered? Will China get the Nexus?

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About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.


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