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Hoo Gives A Hoot About AOL's Owl? 
By: Andy Beal 2010-01-19 Do you like peep shows? How about a sly peek at what could be part of AOLs broader strategy to flood the web with contributor-generated content and monetize it? Well, AOL built Owl as a testing ground for its SEED platform"or, as some people are calling it, its craptent platform. The site, according to an AOL insider, is not currently being used, but it gives us a sneak peek at how AOL plans to distribute content across the web. Whats interesting is that SEED gives AOL the ability to create and syndicate content to sites such as Owl, with very little set-up costs. After all, Owl looks like a pretty slick site, but clearly AOL didnt have too much invested in it"if it could so easily afford to let it lie fallow. I suspect well see AOL build dozens of these sites"Hawk, Pigeon, Chicken, Yellow-nosed Albatross"the possibilities are endless! 
In the meantime, youll just have to sit back and wait for AOLs new strategy to unfold. In the meantime, you can catch a glimpse of whats to come. Heres Owls most popular article to date: The Right Way to Pop a Zit who knew there was a wrong way? 
Comments Tag: AOL, OWL Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com. |
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