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Want Your Tweets On Google? Get More (Better) Followers 
By: Jordan McCollum 2010-01-14 Back in October, Google was second to the punch, falling behind Bing as they both announced real-time search deals to include Twitter results. (And it didnt help that Bing... ...was already testing live results and Google was months away from the integration.) But now Googles real-time results are live"and theyre talking about how theyre ranking tweets. If you thought Twitter and Google were popularity contests, turns out youre right, according to an interview with Google Fellow Amit Singhal in Technology Review today. (Well, Singhal insists that this is definitely, definitely more than a popularity contest.) One of the many ranking signals they use is the number and quality of your followers: You earn reputation, and then you give reputation. If lots of people follow you, and then you follow someone"then even though this -new person- does not have lots of followers, his tweet is deemed valuable because his followers are themselves followed widely", Singhal says. However, other ranking factors come into effect, too"including hashtags (Google has apparently modeled hashtags and found them to be a negative indicator of tweet quality), and context (if youre searching for Obama health care, tweets mentioning Obama and the war in Afghanistan wont show up as relevant.) Plans for the future include geolocation information, and further development of the truly symbiotic relationship between Google and Twitter (in the words of Dylan Casey, the Google product manager for real-time search). Google also acknowledges that Twitter isnt the be-all and end-all of real time on the Internet (finally!)"they use many different social sites and news sources for their real time results. What do you think? Is this the best way to rank tweets in real time results? Comments Tag: Google, Twitter Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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