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Yahoo! Shopping To Outsource To PriceGrabber 
By: Bill Hartzer 2010-01-13 In what I would call a surprise move, Yahoo! is discontinuing the Yahoo! Shopping and outsourcing it to PriceGrabber. So, if you are currently using the Yahoo! Shopping API... ... I would start making plans to make sure that youre integrated with PriceGrabber or at least have taken the necessary steps to start getting your products on PriceGrabber. As you may recall, Yahoo! Search is going to be powered by Microsofts Bing search engine, Microsofts Bing will now be the search engine on all Yahoo sites. From what I can tell, though, I have not seen anything in the search deal that details what is going to happen to Yahoo! Shopping. Now we know, though, as Yahoo! quietly announced it on the Yahoo! Developer Network Blog: After careful consideration, we have decided to enter into a strategic partnership with PriceGrabber to power the Product Submit functionality of Yahoo! Shopping as of March 11, 2010. As a result of these changes, Yahoo! will no longer provide the Shopping Web Services API, including Shopping Results (the Yahoo! Shopping Syndication Services) to you as of March 11, 2010. What does this mean to online merchants? If youre an online merchant and your products are on Yahoo! Shopping, then you have to apply to PriceGrabber for shopping syndication services. Unfortunately, PriceGrabber does NOT offer a free API, though. So, you are now going to have to pay in order to use the API. There is more information about PriceGrabbers API and information about how to apply to their program here: http://www.pricegrabber.com/about.php/about=corporate/sub_opt=10. Youll need to send them an email, so I suggest that you do that right away as there will definitely be a demand for merchants wanting to move over to PriceGrabber before March 11, 2010, the date when Yahoo! Shopping is ending support for their API. Comments Tag: Yahoo, PriceGrabber Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Bill Hartzer manages the Search Engine Marketing and Social Media Marketing team at Vizion Interactive, a leading search engine marketing, social media marketing, and web design firm based in the Dallas, Texas area. Hartzer recently joined Vizion Interactive, where his vast experience in the both search engine marketing and social media marketing bolster's Vizion Interactive's already robust search engine marketing and social media marketing offerings. |
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