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Google Didn't Lie After All 
By: Jordan McCollum 2010-01-13 Two weeks ago, it looked like Google might have been...well, fibbing. Back in June, the search engine announced that they would no longer redistribute link juice around nofollowed links... ...effectively deprecating the practice of PageRank sculpting. But late last month, it looked like the technique was still effective when SEOmoz published some research to that effect. Not so much, it turns out. Today, Mozzer Danny Dover revisits the tests he used in the original post and shows that the results were, in fact, inconclusive. The short reason is that the test didnt include enough data to be statistically significant. Hed have to repeat the test with 168 domains (instead of the 20 he used) to assure that the results were meaningful and not merely a fluke. Apparently, theres been some backlash against Danny and SEOmoz for their innaccurate information. Danny didnt realize his error until Darren Slatten corrected him in the comments two days after the post had gone live. Naturally, it was too late to unring the bell"and a number of people were very upset that SEOmoz would post something misleading or outright wrong. In his correction post, Danny points out that this is just another example of the power of the Internet. I think its good that Danny did more than just update the old post, also publishing a new post to correct the misinformation (and apologize). Two weeks after the correction is fairly quick to reanalyze the data, though its possible he could have acted even faster. This is also a microstudy on reputation management and transparency, something were a little passionate about around here. As a reminder, back in August, Matt Cutts told SEOmoz that itd be okay to keep nofollow links in place, though when building new sites or redesignin old ones, PageRank sculpting shouldnt be a consideration. What do you think? Did everyone handle this situation well? Comments Tag: Google Lies Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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