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Google's Beating Apple - But Not Where You'd Expect 
By: Jordan McCollum 2010-01-08 In all the hubbub of the Nexus One premiere this week, another Google milestone has gone largely unnoticed. (Even I saw the headline earlier this week, but opted to cover a Nexus story instead.) While weve all anticipated Google coming out with a smartphone to end all smartphones (and start calling them superphones  ), theyre beating Apple in another area: the browser wars.
According to one measure, Googles Chrome browser is now the #3 most popular browser, behind IE and Firefox. And why is that so important? Because the guy they just beat out, #4, is Apples default browser, Safari. Metrics firm Net Applications reports that Chrome has cornered 4.63% of the browser market, enough to edge out Safaris 4.46% of the market. PCWorld points out that the 0.7 percentage point bump for Chrome in December may have been fueled by the release of the browser for Mac and Linux. Safari gained 0.1 percentage point in December, so it doesnt appear that Google directly stole a lot of their marketshare. IE continues to dominate, with 62.7% of the market, although it lost nearly a percentage point in December (continuing a six month trend of around 0.9 point losses). Firefox also lost ground in December, falling 0.1 point to 24.6%. With such a narrow margin of victory, Chrome and Safari will probably continue to vie neck and neck for that third-place spot for some time. Chrome was officially released for Windows in December 2008"pretty quick to take over that spot in the first place. What do you want to bet Google would be happy to repeat that victory in other areas? What do you think? Is this a turning point for Google and/or Chrome, or for Apple? Or is this just another battle in the Google-Apple war? Comments Tag: Google, Apple Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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