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2010: The Year Of Google V. Apple? 
By: Frank Reed 2010-01-05 It appears that not just the Year of Mobile is being christened this January but new competitive lines are being drawn as well between Internet giants Google and Apple. Yes, its time to officially... ...deem Apple an Internet company in my opinion but you are always free to disagree. According to All Things Digital Apple is preparing to announce a purchase that virtually mirrors the acquisition made of AdMob by Google. Apple is ready to buy Quattro Wireless for $275 million. Apple had been in the mix for the AdMob deal but Google won that one. So as a result Apple and Quattros ad platform will be getting geared up to fight out the looming iPhone v. Droid device conflagration (great over-the-top word, huh?) that could shape the future of how many people acquire information from the Internet. Quattro was already IDd as a potential win as evidenced by investment and there are more players out there says All Things D: " Waltham, Mass.-based Quattro has raised close to $30 million from two main venture investors"Highland Capital Partners and Globespan Capital Partners. Founded several years ago, its clients include Ford (F), Disney (DIS) and the National Football League. Competitors in the space are many still, despite these big acquisitions, including Millenial Media and Jumptap, both of which are now clearly in play to other players from telcoms to other device makers to big Internet companies." So get ready for the battle that lies ahead. Who are you putting your money on? Comments Tag: Google, Apple Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Frank Reed's blog Frank Thinking About Internet Marketing provides practical advice and insight for Internet marketers from local SMB's to Fortune 500's. Frank provides Internet marketing services through FT Internet Marketing, Inc. In addition, Frank is a regular contributor to Andy Beal's Marketing Pilgrim and Mike Moran's Biznology blogs. |
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