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Google To Acquire DocVerse 
By: Jordan McCollum 2009-12-22 According to TechCrunch sources, Google is nearing the final stages of an agreement to acquire DocVerse, real-time Microsoft Office collaboration software company founded... ... in 2007. Sources say the purchase price is $25M. The acquisition seems to make sense as Google and Microsoft square off for battle. The DocVerse website bears the title tag Make Word, PowerPoint and Excel Work Like Google Docs. Although Google Docs can already import Word, PowerPoint and Excel files, and already offers the real-time (or pretty close) collaboration, they could certainly improve, especially in the file conversion area. However, we cant tell yet whether this will be enough as a competitor to Microsoft Office. Microsoft already has a stripped-down, cloud-based version of Word, PowerPoint, Excel and OneNote in testing with some Windows Live SkyDrive users, with public rollout to come in the next six months. Although the initial version of Word didnt have real time collaboration, Excel did, and they hope to add more collaborative features in 2010. (And the online apps integrate with their offline counterparts, updating off- and online versions simultaneously.) On the other hand, as TechCrunch points out, this purchase will give Google Docs a direct connection to Microsoft Office documents. This could also become a feature for Google Wave, although Google recent bought a company (Appjet) with similar software (EtherPad), which they may integrate with Wave. Theyve already opened up the software code. What do you think? If the deal goes through, how will Google use DocVerse? Comments Tag: Google, DocVerse Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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