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Google To Bow To Switzerland's Street View Wishes

By: Jordan McCollum
2009-12-21

Google Street View began its European adventure a while ago -- and its been met with resistance in more than a few places. Switzerland, like several other countries, was concerned...

...that Street View wasnt sufficiently blurring peoples faces and cars license plates, and that the height of the camera meant theyd see over privacy hedges and fences (which, even in the US, might constitute a breach of privacy).

Today, the Swiss government tells Reuters that Google is already ready to accede to its pending ruling. The Federal Data Protection and Information Commissioner (FDPIC) Hanspeter Thuer brought the case against the street-level panoramic photo mapping service, and though it hasnt been heard yet, Google is ready to comply.

As part of this agreement, Google may continue to photograph Swiss cities, but will not put any photos online until the agreement is approved. They must also give at least a weeks notice in cities they plan to photograph. Although todays agreement didnt touch on this problem, Google has previously said theyre not willing to lower their cameras (though they did this in Japan, but that was for photo quality in narrower streets).

A source told Reuters that a decision from the Federal Administrative Court was unlikely in 2010.

Switzerland joins England, Germany, Greece, Japan, Australia and even America as countries with some level of backlash"be it grassroots, individual legal challenges or governmental challenges.

What do you think? Will Google also give in to the height restrictions, or will they ultimately win out?

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About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.


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