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Google's Blogger Integrates With Amazon Associates

By: Jordan McCollum
2009-12-17

Back in April, Google added a Monetize tab within Blogger to help its users earn money from AdSense on their site and in their feeds. Now theyre adding a new feature to that stable...

...Amazon Associates integration.

Were used to hearing about the two companies as frenemies in the emerging eBook market"but hey, if cooperation makes things easier for users (and make the users and Amazon a buck), its definitely a good thing, right?

Youve always been able to use Amazon Associates manually in a Blogger blog, but now there are options to make it fast and easy to use from right inside Blogger. (And Im pretty jealous.) The above screen shows the default. Once you set up or enter your Associates ID, youre given the option to add the Amazon Product Finder to the Edit and Compose New Post pages. The finder not only locates products within the Amazon store, but also inserts the kind of link you want into your blog post.

Though Im not sure what pushed them to do this, this is a good move for Google, but the clear winners here are Blogger users"and Amazon.

What do you think? Why did Google and Amazon partner like this? Whats Google getting out of the deal?

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About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.


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