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Google Wants Access To Your Private Social Networks 
By: Jordan McCollum 2009-12-16 Googles Marissa Mayer talked with the Telegraph recently about her vision for Googles future"and not surprisingly, she has an expansive vision for what information Google... ... should index and provide to us. An omnivorous Google, she calls it. Somehow, I dont think its entirely accidental that she sees a Google that eats everything (rather than, say, knows everything -omniscient-, considering the interpretation is apparently one which is able to take a users total context " where they are, what they were just reading, which direction their mobile phone is pointed and so on). One of the most important sources she wants to tap for better search results is social networks"and while they have already made deals with Twitter for up-to-the-minute results, she wants something a whole lot more personalized. "Mayer thinks the key will be when Google can include peoples friends personal updates from social networks such as Facebook in search and serve these results personally to the correct people. Right now Google can only include the updates and information from these networks if the users privacy settings are public. According to Mayer " the ideal will be to get access to your friends updates in search: Understanding the social network structure and the permission rules around social networks status updates when they are not public " will really empower us in terms of search. That means digging behind (under?) the walls of privacy that social networks like Facebook have set up to mine your friends data (including status updates and events, most likely) and serve those up for what they think are your relevant searches. I dont know about you, but when I google -a doll's house-, Im not looking for my friends status updates on the gift hes building for his daughters. If Google wants to help us find and organize information, status updates probably arent a good way to do it. (The Ibsen play. Im looking for the Ibsen play.) Interestingly, Facebook is pushing a new privacy system these days"and the default settings are set to Everyone for several options (easy to change, of course, but the push is still there). All right, all right, I know Im apparently the only person on Earth who doesnt want to see every single friends crazy dream status updates when googling -dream interpretation-, but will you be giving Google access to your social networks? Comments Tag: Google, Social Networking Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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