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Google's New URL Shortener Goo.gl: Is It Goo.d Or Evi.l? 
By: Andy Beal 2009-12-15 Have you noticed how most bloggers are at their meanest best early in the day? Come 4:20pm, they simply dont have the same energy levels. Youve not noticed? Well Google has! And the search giant has a growing tendency to announce potentially polarizing news late in the day. Exhibit A: Googles launched its own URL shortener called Goo.gl. As the search giant describes it, Goo.gl offers: • Stability: Googles scalable, multi-datacenter infrastructure provides great uptime and a reliable service to our users. • Security: As we do with web search, shortened URLs are automatically checked to detect sites that may be malicious and warn users when the short URL resolves to such sites. • Speed: At Google we like fast products and weve worked hard to ensure this service is quick. Well continue to iterate and improve the speed of Google Url Shortener." Goo.gl is also being added as a new feature to Feedburner"letting you tweet your new blog post automagically! So, thats all sugar and spice, and all things nice. Right? Yes, right now, absolutely. But, so was nofollow when that was introduced to save us all from spammers. Fast forward and Google threatens to kick you from its index, if you dont play by its nofollow rules. Im not saying that Goo.gl is evil, just that it has the potential to be evil. For example: • What if Google starts using this click-thru data as part of its algorithm? • How does this effect SEO? • What if Google insists that sites with long URLs slow down the web and insists you convert to Goo.gl? Not that far fetched! • What if it was added to the Google Toolbar because PageRank is going away"and Google needs a new reason to get you all downloading the toolbar? • What if Google starts adding AdSense to the destination URLs? Actually, that might be OK. ;-) There are a lot of unanswered questions. Go ahead and use Goo.gl, just dont do so with that blindfold on! ;-) Comments Tag: Google URL Shortener Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! - 
About the Author: Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com. |
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