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Yahoo Moving In On Twitter 
By: Jordan McCollum 2009-12-11 Yahoo (moves toward the little blue bird, the center of attention at the party): Well, hello there, baby. You sure are popular here. Twitter (BIG SMILE): Yep! And I have #friends @overthere and @overthere and... Yahoo (slips an arm around the bird): How would you like to come back to my place for a little . . . integration? Twitter: Whoa, buddy"this is why I carry an API at all times! Back in July, Twitter was popping up everywhere: first a deal with Bing, then a deal with Google. Not to be left out, Yahoo made a real-time foray with OneRiot, but apparently they still had their eyes on the life of the party: Twitter. Last month, Yahoo News integrated Twitter into its results for breaking news via a tabbed shortcut: 
Apparently this went well, because now more of these Tweet results will be directly integrated into the SERPs"and they just might be doing this right: 
However, Yahoo wont be adding Twitter to all its results. According to the Yahoo Search blog, "So how does this work? We continuously keep track of queries searched on Yahoo!, and when there is a spike in interest in a topic, our search algorithm selects relevant tweets to show on the search results page, either as a part of the Yahoo! News shortcut or in a Twitter section, like in the examples above. The age of the tweets will vary " some will be a minute old, while others may be hours old. Our goal is to feature interesting Twitter content that is relevant to your query and complements the other results you find on the search page." And if they do that, that might be just the way to integrate Twitter into SERPs: filtered for relevance, used only for topics generating a lot of discussion, and sequestered in a section of the SERP. What do you think? Is this too little, too late for Yahoo? Or is this more than you want to see of Twitter in your SERPs? Comments Tag: Yahoo, Twitter Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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