iEntry 10th Anniversary
RSS
Contact
 |
|
Bing.com Demonstrates How To Blow $100 Million 
By: Andy Beal 2009-12-04 Step 1: Spend ~$100 million on an advertising campaign. Step 2: Let your site go down: Really? Not anything? Sad. UPDATE: Around 30 minutes later, the big shark is back: Now we wait to see if Bing provides an explanation or pulls a Tiger Woods on us. 
UPDATE 2: Bing explains the outage. Read it, and see if you can tell whats missing from its statement: "Bing.com was down between about 6:30 and 7:00 PM Pacific Time on Dec 3, 2009. During this time, users were either unable to get to the site, or their queries were returning incomplete results page. The cause of the outage was a configuration change during some internal testing that had unfortunate and unintended consequences. As soon as the issue was detected, the change was rolled back, which caused the site to return to normal behavior. Unfortunately the detection and rollback took about half an hour, and during that time users were unable to use bing.com. We strive to maintain a high standard of operational excellence at Bing. We are running a post mortem to find out how our software and processes need to be improved to prevent anything like this from happening again. Satya Nadella Senior Vice President, Online Services Division" Whats missing? Were sorry. Ive met Nadella a few times this is probably just an oversight, but youd think wed get an apology for Bing not living up to its promise. Comments Tag: Bing Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com. |
|
||||||||||||||||||||||||||||
| SearchNewz
is an iEntry, Inc. ® publication
©
$line) {
echo $line ;
}
?>
All Rights Reserved. Newsletter Archive - Privacy Policy - Legal - Sitemap - Contact Us - RSS Feeds - Newsletter Signup |
