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Google REALLY Wants You To Speed Up Your Web Site

By: Andy Beal
2009-12-03

When Googles Matt Cutts makes this statement on Twitter: This is important. Google provides webmaster tool to see how fast your site is You can pretty much take to the bank...

... that Google is getting ready to add site load speed to its complex search algorithm.

In fact, Cutts points us to this Google announcement:

"On Site Performance, youll find how fast your pages load, how theyve fared over time, how your sites load time compares to that of other sites, examples of specific pages and their actual page load times, and Page Speed suggestions that can help reduce user-perceived latency. Our goal is to bring you specific and actionable speed information backed by data, so stay tuned for more of this in the future."

So, why is Google adding speed to its algorithm? The clue is given by Google:

"Studies have repeatedly shown that speeding up your site leads to increased user retention and activity, higher revenue and lower costs."

Oh, you thought Google was talking about your revenues and costs? No, silly, its Googles. :-P

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.


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