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Yahoo Partners With Facebook

By: Andy Beal
2009-12-02

Plans to Focus on Selling Big Pens? At the rate Yahoo is dumping its own technology and partnering with others, the only thing left that will be Yahoo built will be these bloody big pens...

A little over a year since Yahoo announced the expansion of Yahoo Profiles, the , we-dont-know-what-we-are company is apparently ready to ditch its own social network aspirations and jump into bed with Facebook:

"It will enable them to connect with Facebook friends on Yahoo!, view a feed of their friends related activity on Yahoo!, and share content"such as photos from Flickr or comments on news stories"with all of their friends on Facebook. The content that consumers share with Facebook friends will then create a loop that drives visitors back to Yahoo!."

OK, so you cant blame Yahoo for making this move. After all, social networking is Facebooks strength, and not Yahoos. But, Im starting to worry what Yahoo has left to call its strength.

When your business is supported by the strength of other companies, it becomes very easy for your foundation to be undermined by them. :-(

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.


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