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Google Coming Up With More Relevant New Search Ad Formats 
By: Navneet Kaushal 2009-11-30 The latest Google blog is talking about the New search ads format introduced to provide richer and more informative search results to researchers on Google Adwords. Apart from text, the search results will have videos, maps, images and many more things. For example, if you want to buy a new handbag, you will be able to see pictures, prices and addresses of shops as well as map of how to reach there " all in the ad only. The team has been testing and developing new ad formats to provide better ad search experience to the online shoppers. The formats will give the needed information and will still be relevant & useful. Those in the U.S. may have already seen these ads formats during their Google search. Some of the ads have visual elements also. Suppose you are interested in knowing about movies to be released in the coming weeks, you might get to see an ad with the trailer of the movie. Apart from this, you might also get to see an ad with more links so that you are able to find a specific pages on the advertisers website. Suppose you are looking for airfare during holidays season, it will be more time saving if you will directly land on the priceline's page. The team is saving that new ad formats might also help you in finding the address and and location of any chain store in your locality. If you are vacationing abroad, then ordering a meal from nearby restaurant won't be a problem for you. It is said that the new ad formats will give a new way to the presentation of information over the world wide web. Comparison Ads are a good example of this feature because they allow you to look for products and compare them at a single place. Comments Tag: Google Ad Formats Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  View All Articles by Navneet Kaushal About the Author: Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals. Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here. |
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