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New Google Result Page Coming Soon 
By: Rene LeMerle 2009-11-23 For Google, 2009 has been the year of UI testing. There have been more tests on Googles Search Engine Results Page this year than any other that I can recall. And it appears the testing is paying off. Many of the changes which were tested this year look to be securing permanent positions and will be appearing in early 2010. The overhaul of Googles Search Engine Results Page is aimed at tackling the issue of User Interface Jazz that Marissa Mayer raised with Danny Sullivan from Search Engine Land. It seems that all the UI testing that Google has been conducting has been creating some discontent in the Google ranks, with Marissa describing it like Jazz. As she puts it:
So Google will probably look to consolidate some of 2009s testing with permanent changes to roll out in 2010. And Search Options appears to be one of the most noticeable changes. Courtesy of Search Engine Land, heres some screenshots of the new interface being tested.  The Search Options area on the left hand side now has additional filters (or modes as Google call them), making it a one stop navigation point for Googles results, including video, blogs, local etc. Search Options will be permanently displayed, unlike the current incarnation, where users have to click to display the options. If you want an in depth review of the new interface " I recommend reading over Dannys post at Search Engine Land. Wed love to hear what you think about the new interface:
About the Author: Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world. |
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