Google Gains More Ground In Mobile As Yahoo Falters

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Google Gains More Ground In Mobile As Yahoo Falters

By: Andy Beal
2009-11-18

It seems that its not just search that we see such disparity between Yahoo and Google"theres a huge chasm between them in the mobile space too!

Google, emboldened by the early success of Droid, is moving forward with plans to build its own phone. While its Android platform is powering new cell phones"such as the Droid"Google doesnt design the actual hardware.

Thats going to change early next year.

TechCrunch doesnt have any more details that what we reported a month back, but theres plenty of speculation and rumor to share:

We have some fairly good information that suggests Google is working with a Korean phone manufacturer on the Google phone " LG or Samsung. Samsung has multiple parts in the iPhone and could be pressured by Apple not to work with Google, which says LG is the more likely partner for GoogleWeve also heard from a good source that Google is planning a big advertising push around the device early next year " like January.

Man, there are going to be a lot of deflated Droid owners come January, if this all comes true. Which makes me wonder if Android is so new, that users will hold back from buying a phone, until they see what new hardware is on the horizon"effectively creating a catch 22 situation.

Meanwhile, back at the Yahoo batcave, Yahoo Go is being shuttered:

Dear Yahoo! Go user,

Yahoo! Go will be discontinued on January 12, 2010, at 12:00 a.m. PST, so that we may focus on simplifying and enhancing your future mobile Web experiences. After this date, you will no longer be able to use Yahoo! Go 2.0 or 3.0 from your mobile phone.

We encourage you to visit the new mobile homepage from your mobile browser to access an even richer, more personalized Yahoo! experience.

We appreciate your support and thank you for using Yahoo! Mobile services.

For more information and customer support, please visit the help center from your PC.

The Yahoo! Mobile team

I wonder how much of a role the iPhone played in its failure. With thousands of iPhone apps available, mobile users simply dont want a "one size fits all" approach to mobile applications. The recently launched Yahoo Mobile for Web will apparently live on.

Comments

About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.

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