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Real Time Search Coming To Mobile 
By: Jordan McCollum 2009-11-11 Real time and local mobile search are two of the major hot spots in search today. and now theyre coming together. Weve heard more and more about OneRiot now that their rumored... ...deal with Yahoo has been confirmed in testing - and OneRiot is bring real time (and social) to mobile, this time through a partnership with mobile search provider Taptu. Says MediaPost, "People can search on their phone for real-time news. You hear theres a hurricane and want to read the latest buzz on your mobile phone, says Tobias Peggs, general manager of OneRiot. So, you do a search for hurricane, but you dont want to see the Wikipedia page. You need quick access to real-time news. As a refresher, OneRiot aggregates comments and links from across many social sites, including Twitter, in real time. Taptu is using OneRiots API to provide the real time results. The next question with real time search is if and how it will be monetized. OneRiots general manager had more to say to MediPoast about that: "Peggs says the next step to serve up ads in real-time results means developing additional services through the companys API. The move to improve relevant ads will provide the ability to quickly scale up and support partners the size of Microsoft and Yahoo." And, of course, theyve already begun working with Yahoo. However, currently it seems like advertising on real time search would be less profitable, since there are probably fewer real time commerce searches than information searches. Neither Microsoft's nor Googles deal with Twitter applied to mobile search. What do you think? Comments Tag: mobile serach Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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