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The Wall Street Journal Gets 25% Of Their Traffic From Google

By: Manoj Jasra
2009-11-10

Over at the Hitwise Blog, Bill Tancer dives deeper into Rupert Murdoch's recent comments saying that he would consider blocking ...

... Google from indexing News Corp.'s news websites such as the Wall Street Journal. Considering Google provides quite a large amount of referrals to WSJ, I think Mr. Murdoch should think twice about pulling the plug on the world's number one search engine.

Below are some stats in regards the Wall Street Journal:
  • On a weekly basis Google and Google news are the top traffic providers for WSJ.com account for over 25% of WSJ.com's traffic.

  • According to Experian Hitwise data, over 44% of WSJ.com visitors coming from Google are "new" users who haven't visited the domain in the last 30 days.

  • Twitter and Facebook sent 4% of US visits to News and Media sites in October 2009.

  • The percentage of upstream traffic from Facebook and Twitter to News and Media sites is up 490% year-over-year.


Comments

About the Author:
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc.


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