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The Wall Street Journal Gets 25% Of Their Traffic From Google

By: Manoj Jasra
2009-11-10

Over at the Hitwise Blog, Bill Tancer dives deeper into Rupert Murdoch's recent comments saying that he would consider blocking ...

... Google from indexing News Corp.'s news websites such as the Wall Street Journal. Considering Google provides quite a large amount of referrals to WSJ, I think Mr. Murdoch should think twice about pulling the plug on the world's number one search engine.

Below are some stats in regards the Wall Street Journal:
  • On a weekly basis Google and Google news are the top traffic providers for WSJ.com account for over 25% of WSJ.com's traffic.

  • According to Experian Hitwise data, over 44% of WSJ.com visitors coming from Google are "new" users who haven't visited the domain in the last 30 days.

  • Twitter and Facebook sent 4% of US visits to News and Media sites in October 2009.

  • The percentage of upstream traffic from Facebook and Twitter to News and Media sites is up 490% year-over-year.


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View All Articles by Manoj Jasra



About the Author:
Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach. Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at manoj.jasra@gmail.com


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