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Yahoo's Shutdown Of GeoCities.com Could Impact Your Ranking

By: Matthew Elshaw
2009-11-06

In case you missed the big event, Yahoo! has officially shutdown all GeoCities.com websites. If you perform a search for site:geocities.com in Google, Yahoo, or Bing...

...youll notice the major search engines have also removed all links to these pages.

The SEO impact of this shutdown is potentially huge. Lets take a look at the numbers:

• There were 7,450,000 GeoCities URLs indexed in Google
• GeoCities.com had around 10 million visitors in September
• GeoCities URLs ranked in the top 20 of Google for around 680,000 different keywords

All of this content, images and links, are permanently gone as of the 26th October. If you end up following a link to an expired geocities page, youll be presented with this generic message from Yahoo:

When you think about the huge amount of content thats simply been deleted, this puts a sizeable black hole in the overall link structure of the web. The bad news for website owners is that you may have lost a whole bunch of valuable incoming links from GeoCities.com pages.

If these links were from high PR pages, this might also have an impact on your websites PageRank and even ranking in search results.

Did you just lose some incoming GeoCities links? Let us know via the blog comments below.

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About the Author:
Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.


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