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Google Increases Relevancy And Choice...
By: Navneet Kaushal 2009-11-04 ...in Search Ads by Launching Sitelinks. Google has made a new addition to AdWords by introducing Sitelinks. These are links to deeper pages on the website. Sitelinks are getting showed... ...in organic results for quite a while. The new feature provides additional link to content deep in the site, thus will allow advertisers to extend the value of their existing AdWords ads. It will display up to 4 additional destination URLS on the text ad, so that users can choose the link they want to navigate to. Sitelinks will lead to the creation of richer and more relevant ads. The Inside AdWords blog is also providing a sample ad for better understanding of the Sitelinks: The Ad Sitelinks are only launched for advertisers who meet high-quality threshold. In case your AdWords account qualifies for the new addition, go to Campaign Settings Tab and then to the Ad extensions section. Search for Show additional links to my site. Comments Tag: Sitelinks Add to Del.icio.us | Digg | Reddit | Furl Have a bookmark! - About the Author: Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals. Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here. |
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