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Yahoo's Time On Homepage Up 20% Since Redesign 
By: Jordan McCollum 2009-10-30 Back in July, Yahoo premiered the latest version of their homepage. The two biggest differences were the ability to personalize apps to add content to the homepage, and ditching dozens... ... of links to less popular Yahoo services. And after three months, Yahoos ready to report their progress: time spent on their homepage is up 20%. Speaking at Yahoos annual Analyst Day today, senior vice president Tapan Bhat also reported that pageviews were up 9%. By Yahoos measures, the redesign is a success"they were going for greater user engagement (what Bhat dubbed PageYield). The big changes"specifically personalization, but streamlining the links probably helped"contributed directly to the increased engagement. The personalized widgets in the page were well received by Yahoo-ers. Says TechCrunch: " According to Yahoo consumer surveys, 75 percent of users love the applications area and 40 percent are using between 6 to 11 apps. Usage of that feature is up 8 percent over the past three months. " And thats not the only good news: the Today module, showing targeted top headlines, sees click-through rates of 76%, while the ad on the homepage has seen a 10% CTR increase. However, the reduced number of ads on the page is still going to hurt Yahoos bottom line. What do you think? Are these measures accurate ways to count user engagement? Is the redesign a success? Comments Tag: Yahoo Redesign Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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