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Barry Diller Ready To Stick A Fork In Ask.com? 
By: Andy Beal 2009-10-30 Barry Diller is getting close to waving his white flag in the search wars. During IACs quarterly earnings conference call, the top dog made it quite clear that Ask.com may be on the chopping block: "Weve been asked a lot whether were open to consolidating transactions in the area of search. The answer is yes," Diller said. "And, it is unlikely that we would be the consolidator." While Diller cautioned "you cannot really make any absolutes" about deals, he acknowledged that Ask.com faced a challenging environment in a search business." He may as well have hung up a "For Sale" sign on the Ask.com homepage! You cant really blame him. After many attempts to promote and revamp Ask.com, the search engine holds a tiny 4% market share and its only chance of moving from the #4 to #3 spot will be when Yahoo hands over search to Microsoft. I fully expect some Ask.com spokesperson to email me with a laundry list of Asks accomplishments"I can hear them saying "4% is really quite impressive""but really, stick a fork in Ask.com. Its done. Comments Tag: ask.com Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! - 
About the Author: Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com. |
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