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Google Rolling Out Social Search (in Labs) 
By: Jordan McCollum 2009-10-28 There are two brass rings in search these days: real time and social. Google (and Bing) have been working on the real time thing with Twitter, and last week Google announced they were working on a Social Search option in Labs"and now its out. "With Social Search, Google finds relevant public content from your friends and contacts and highlights it for you at the bottom of your search results. When I do a simple query for -new york-, Google Social Search includes my friends blog on the results page under the heading Results from people in your social circle for New York. I can also filter my results to see only content from my social circle by clicking Show options on the results page and clicking Social. All of the info in Social Search is publicly available, but they highlight info based on their (massive data collection) information about you from: • Google profile contacts • Gmail contacts, chats and groups. • People youre following on FriendFeed or Twitter • Feeds in your Google Reader Is it just me, or is it suddenly a little alarming how much information Google has about us? Ive long maintained that my friends, as smart as they are, probably are not the best source for information, though they may be a good source for real-time or opinion-specific searches. What do you think? Are you concerned about how much info Google has about you? Do you want your friends to provide the 1954 Mets stats? Comments Tag: Social Search Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! - 
About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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