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Google Reader Adds More Suggestions And MAGIC!

By: Jordan McCollum
2009-10-26

No, seriously, they added magic. As youve probably noticed today, Google Reader has added a few new features. The first is the Explore section, just below the People you follow section.

Here, Google shows off two sources of new feeds: Popular Items and Recommended Sources. As you might guess, the Recommended Sources feature analyzes your feeds (via Reader Trends) and Web History to find feeds you might like. (This is the old Recommendations feature.) Popular Items highlights top-rising images, videos and pages from anywhere (not just your subscriptions). It identifies these items algorithmically (how else?) and sorts them in the order they think youll like them.

The magic isnt just in the mind reading, however. Its also in the feed settings: now we can order items by newest, oldest or . . . magic.

The Magic setting orders items by our Reader activities and preferences Reader has observed. The more we like or share items in our feeds, the better the magic gets.

Like al of Googles personalization features, these are based on our usage history. But how long until privacy advocates speak out against these developments? What do you think?

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About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.


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