Google Analytics Adds More Features

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Google Analytics Adds More Features

By: Manoj Jasra
2009-10-21

Looks like Google Analytics is at it again - announcing brand new features in the midst of eMetrics Washington DC. Two of the new features that...

...caught our attention included new Engagement Goals and Expanded Mobile Reporting:

New Goals and More of them!

Google Analytics now allows you to define goals by length of time on your site and the number of pages per visit. See video below for all the details.

Mobile Reporting

Google Analytics has added more accurate mobile analytics tracking by introducing a new server side script you can install. This will capture data from all web-enabled devices (with our without JavaScript).

Additionally you can now add Google Analytics into your mobile apps:

iPhone and Android mobile application developers can now also track how users engage with apps, just as with tracking engagement on a website. What's more, for apps on Android devices, usage can be tied back to ad campaigns: from ad to marketplace to download to engagement.

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About the Author:
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc.

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