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Google VS Kindle

By: Jordan McCollum
2009-10-16

Googles been saying theyre entering the eBook arena since June. While their Google Books offerings were clearly part of the plan, it hasnt always...

...been clear exactly what, if anything, they were planning to do for hardware. Well, it looks like theyve made up their mind (at this point): theyre going ahead with offering eBooks to any reader with a web browser.

In the first half of next year, Google plans to launch Google Editions, offering its library of about half a million books (including those that are out of print, out of copyright or with whose publishers have an agreement). Google will host the books and make them searchable.

Googles director of strategic partnerships, Tom Turvey, said Were not focused on a dedicated e-reader or device of any kind. By selling the books, however, Google will make its first non-affiliate money off its Books initiatives:

Google will share revenue with publishers, and also with online retailers in cases where readers buy Google-hosted books through a retailers site. . . .

Turvey said Google would give publishers 63 percent of revenues and keep 37 percent for itself where it sold e-books directly to consumers.

In cases where e-books were bought through other online retailers, publishers would get 45 percent and most of the remaining 55 percent would go to the retailer, with a small share for Google, he said.

The reader doesnt have to be connected to the Internet to read the book; once its been purchased, the book is loaded on the device for portable access.

What do you think? Should Amazon be shaking in its boots?

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About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.


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