...search engine numbers on the 2nd when every other reporting agency (Nielsen, comScore and HitWise) waited for their numbers to come in.

Now the Dublin based information provider is hitting the news with news that bing has suffered a greater than one percent drop in market share for the month of September. Even with that news a more revealing number could be the near 3 percentage points better that bing was in September of 09 v. MSN Search and Live Search in September of 08. eWeek reports

The trend has been downwards for Bing since mid-August, said StatCounter CEO Aodhan Cullen. The wheels havent fallen off but the underlying trend must be a little worrying for Microsoft. See StatCounters chart here.

All in all these monthly reports of search engine market share leaders are getting a bit boring. There has been little or no movement that would truly make even a ripple in the Google Ocean. As we get further into bings existence and the idea of Yahoo and bing cohabitating in search over the next few years the shine has worn off and I think we are likely headed back to business as usual.

Why that happens is that Google is constantly in the news for everything other than search so their brand is more often than not getting some kind of lift for no reason other than Google is Google and thats it.

So is it a fantasy to think that someday, someone will bring Google down off their search perch? I doubt it will happen in the near term. In the meantime, I think I am going to wait until someone tells me that Google has fallen before I send much time contemplating whether their share being 60 v 70 points higher then the next in line is significant.

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