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Yahoo Search And Why I Don't Use It

By: Bill Hartzer
2009-10-01

First off, let me explain that I have always been a fan of Yahoo!. I mean, ever since I first heard the Yahoo! Yodel, I was hooked. I know that Yahoo! Search...

...has always had their quirks and they recently have stated that theyve not really been a search destination, Yahoo! is a portal. Sure, yes, I get that.

But this sealed it for me today. I mean, this is why I no longer am going to use Yahoo! Search. I am talking about Yahoo! Organic Search, the free search results, not Yahoo! Search Marketing, their Paid Search (their Pay Per Click).

Take a look at the search results for mobile home. You know what a mobile home is, you know, right? Well, apparently Yahoo! does NOT know the difference between a mobile home and a cell phone:

yahoo search mobile home

I mean, really, Yahoo! Search, why are you showing the T mobile website, a cellular phone company, in the search results for mobile home? Lets compare the Yahoo! search results for mobile home to Googles mobile home:

google-search-mobile-home

Mobile homes are where people live. Theyre NOT cell phones. Yahoo!, if youre listening to this, I have some advice: T-mobile is not a good search result to display when I am looking for a mobile home.


Taylor Ware Wins Yahoo! Yodel Challenge @ Yahoo! Video

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About the Author:
Bill Hartzer manages the Search Engine Marketing and Social Media Marketing team at Vizion Interactive, a leading search engine marketing, social media marketing, and web design firm based in the Dallas, Texas area. Hartzer recently joined Vizion Interactive, where his vast experience in the both search engine marketing and social media marketing bolster's Vizion Interactive's already robust search engine marketing and social media marketing offerings.


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